The making of Colorblind Cards

Colorblind Cards brand was launched in May 2006 after Jessica and brother Jethro Huie became aware of a distinct gap in the greeting card market. In searching for a black greeting card featuring a young boy of Afro Caribbean descent, the siblings realised a gaping hole in the market, and an absolute lack of greeting cards featuring non Caucasian children and adults.

Colorblind worked with acclaimed photographer to the Queen Nina Duncan www.paparella.co.uk to create a range focused on highlighting the beauty of people of Caribbean, African, Asian and mixed race descent.As a mother of a mixed race child herself, Jessica was particularly passionate about the project. “When I was a child, successful Mixed-race models other than Sade and Mariah Carey, were few and far between. Two decades later that has changed, but in 2007 I see absolutely no reason that my daughter can’t walk into a high street store and find an image on a card which she can relate to. Through Colorblind, my daughter has inspired us to change that.”

Using Jessica’s seven year old daughter Monet and five year old niece Indianna as the business duo’s first models, Colorblind Cards was born, and with it not just a vital addition to the card industry but an important statement made to children globally about self love, with the ethos that beauty lies in our individuality, intrinsic to the brand’s core.

This debut range is just the beginning for this forward thinking multi-cultural card company. The creative team behind Colorblind are set to launch a plethora of child and adult designs on to the unsuspecting, unoriginal card market, photographed everywhere from cosmopolitan London to rural Jamaica and the dusty streets of Goa. Everyone can appreciate an image of beauty regardless of skin tone, and Colorblind will incorporate sentimental and humorous designs on their greeting cards which all consumers, regardless of ethnicity, can appreciate.

We hope you enjoy,
Colorblind Cards.
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